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ABOUT AMERICA AUCTION

We started this after
getting burned ourselves.

One bad excavator taught us what the industry was willing to let buyers find out the hard way. So we built the yard we wished had existed.

Demonstration content. America Auction is a fictional company created for this prototype. The founders, staff, company history, dates, licence and bond numbers, and the events described below are invented. Nothing on this page describes real people or a real business.

A $54,000 lesson

In 2014 Ray Okonkwo bought a used 20-tonne excavator at an online sale two states away. The listing said 7,400 hours. The photographs were taken at dusk, from a distance, and every one of them was shot from the same side.

The machine that came off the lowboy had 14,000 hours on a replaced meter, a cracked house casting welded and painted over, and an undercarriage at 20%. The auction house pointed at the words sold as-is, where-is and stopped answering the phone. The repair bill came to more than half what he had paid.

Ray had been running a small plant-hire outfit for eleven years. He knew perfectly well that machines get tired and sellers get optimistic. What galled him was that the platform had every ability to check the meter against the ECU, and simply chose not to — because verifying lots costs money and unsold lots cost more.

Building the opposite

He started America Auction in 2016 with Dana Whitfield, a title clerk who had spent nine years watching branded vehicles get quietly resold across state lines. Between them they had seen both halves of the problem: nobody checking the iron, and nobody checking the paperwork.

The founding rule has not changed since. A lot does not run until the VIN, the meter and the photographs agree with each other. Everything else here — escrow that releases on acceptance rather than shipment, a return window that does not require you to prove fault, a title that arrives with the machine rather than months later — exists because of a specific way somebody once got hurt.

It costs us listings. Consignors who will not answer questions about a repaired casting go elsewhere, and we would rather they did.

What we are not

We are not the biggest, and we are not trying to be. We run one yard, we look at everything that comes through it, and we cap what we take in a week at what our inspectors can genuinely get to. When we are full we say so.

We do not lend money and we take no commission for introducing you to anyone who does, so nobody here has a reason to steer you toward a machine you cannot afford. We charge buyers no premium and no fees at all — we make our money from the seller's side, and the price you agree is the price you pay.

HOW WE GOT HERE

Ten years, one rule

  1. 2014

    The excavator

    Ray buys 14,000 hours of machine described as 7,400. The repair bill outruns half the purchase price.

  2. 2016

    First yard

    Ray and Dana open a two-bay unit in Fort Worth. Eleven lots in the first month, every one meter-verified by hand.

  3. 2018

    Escrow on everything

    Buyer funds move to a licensed third party. Release moves from shipment to acceptance — the single change buyers still mention most.

  4. 2020

    The title guarantee

    After a consignor's paperwork strands a buyer for four months, we stop releasing a unit for transport until its title is clean, clear and ready to travel with it — and start unwinding any sale that arrives without one.

  5. 2023

    Proxy bidding and the two-minute clock

    Sealed maximums and anti-snipe extensions replace the last-second scramble. Average winning price falls. We keep them anyway.

  6. 2026

    Where we are now

    One yard, five categories, and the same rule: if the numbers do not agree, it does not run.

WHO YOU GET ON THE PHONE

A small team, on purpose

There is no call centre. When you ring, you get one of these five.

RO

Ray Okonkwo

Founder · Plant & equipment

Nineteen years running plant hire before this. Ask him what a tired final drive sounds like.

DW

Dana Whitfield

Co-founder · Title & compliance

Nine years as a title clerk. Reads a branded title the way most people read a road sign.

MC

Marisol Cortez

Head of inspection

ASE master technician. Signs off every road-vehicle report before a lot goes live.

BT

Ben Tanaka

Heavy equipment

Ex-Caterpillar field service. Measures undercarriage himself rather than trusting a number.

SA

Sophie Adeyemi

Logistics & settlement

Books the freight, chases the titles, and tells you the delivery date she actually believes.

WHAT WE WON'T DO

The standards, stated as refusals

Values are easy to write and hard to test. These are ours in the form you can hold us to.

We will not run a lot whose meter disagrees with its ECU or its service record.

We will not describe a machine as clean when the title is branded, however it is spelled.

We will not release your money because something shipped. Wire, card or PayPal, it sits in escrow until you accept it.

We will not add a fee at settlement that was not on your bid screen.

We will not take a commission for sending you to a lender.

We will not ask you to prove a fault before honouring a 30-day return.

Ask before you bid

Request the 150-point inspection sheet, extra photographs or a walk-around video on any lot. We would rather answer ten questions now than take a return later.